Why did the EU's tobacco product directive released last month propose effectively banning any e-cigs that deliver remotely enough nicotine to make them an attractive alternative to tobacco? Isn't a "tobacco product directive" reaching beyond its remit by seeking to regulate a product containing no tobacco?
It touches on the self-righteous morality of the anti-nicotine extremists...
For anti-smoking fanatics, e-cigs must be enraging. They can't clamber on to that handsome high horse, because what's to get upset about? Those plastic vapour sticks aren't gunking anyone's lungs or even stinking up the drapes. And those dreadful cheats seem to be enjoying themselves! They're getting away with something horrid scot-free! It isn't fair! They should get cancer! Imagine the dizzy swoon of indignation deprivation: what's upsetting is there's nothing to get upset about.
It even discusses the role of the pharmaceutical industry...
The pharmaceutical industry profits from popular but far less effective methods for quitting tobacco such as patches and gums, and spends more than €40m a year lobbying the EU. In the UK in 2011, nicotine replacement therapies were worth £117m in turnover, largely due to NHS freebies. It's in Big Pharma's interest to quash the e-cig, now that 7% of Europeans have tried one and in 2013 they are expected to attract more than a million Britons.
And it concludes:
You want real evil? What's truly evil is attempting to deny people addicted to a profoundly damaging substance the opportunity to transfer that addiction to a product most medical professionals rate as 99% harmless. The gathering European opposition to electronic cigarettes is the result of kneejerk cultural prejudice, puritanical vindictiveness, corporate collusion, and the unconscionable greed of tax authorities that won't be able to heap the same punitive, confiscatory, opportunistic duties on a product that doesn't hurt anyone.
Spot on. Well done to the Guardian for publishing this. We need to hear much more of the same over the next year or so if the EU is going to be brought to its senses.